From my first red lip as a young figure skater to trying endlessly to find that one shade of life changing nude, I've always been a lipstick girl. 

I've worked in the beauty industry now for 20 years - largely behind the scenes of big beauty brands social media pages! One day while working on a breast cancer research campaign, a customer going through chemotherapy alerted me to the fact that the majority of lip products on the market are made primarily of silicone, plasticizers, crude oil, or a combination of all three. To me, it doesn't make sense to wear these ingredients on your lip which we end up ingesting. I made it my mission to bring cleaner, healthier options to the market so we don't unknowingly ingest synthetic ingredients through our favorite lip products.

Listening to women's comments about ingredients in beauty products while working in social media for the big beauty brands deeply affected me and started my own research into clean beauty. 

For decades, the beauty industry has been opaquely formulating cosmetics, with many compromised ingredients only allowable at certain percentages in each formula.  At HIGHR, we believe that the lip category is too invasive to not be clean.  That is why we’re starting with lipstick - we believe that your lip products should be the first clean swaps you make.

It was also important for us to not make clean products for the sake of being clean.  We wanted to use pure, bioavailable ingredients blended with clean actives to not just create clean options, but to make them your favorite products because they perform better than traditional versions.

We have big plans and some incredible products coming out.  We believe in fewer, better products, ensuring we use ingredients in their purest form while delivering impactful results.  Follow us on Instagram and sign up for our newsletter because we'll turn to our community to input into product development and give them first notice on releases!