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Let's take cosmetics HIGHR.

We are a female-founded and California-made luxury lip-wear line that we started to sustainably innovate clean lip products for today’s modern woman. 

As the world's first CO2 neutral lipstick and first certified B Corp™ luxury lip company, and a Best For The World 2022 award winner, HIGHR offers a new view of luxury, meeting the highest verified standards of social and environmental impact, accountability and transparency. 

HIGHR focuses on innovation in the clean lip category and supply chain with a focus on renewable energy.  We are committed to environmental responsibility that goes far beyond the packaging of our products alone and we aim to develop a fully universal collection of products, minimizing production.

We're not perfect yet, but we are progress in cosmetics.

Here's how we do things differently. ↓

  • HIGHR is committed to environmental responsibility, and sustainability to us goes far beyond the packaging of our products alone.  Buying one HIGHR Lipstick saves a total of 5.8 lbs of carbon dioxide compared to standard lipstick.  We've reduced our carbon footprint by formulating HIGHR Lipstick with 100% clean solar energy.  We then offset all remaining carbon to be 100% Carbon Neutral by actively tracking all daily operational carbon with Native Energy.  We record all freight, employee air, train and car travel, facilities, accommodations, conferences, tube manufacturing, and warehousing to offset all carbon used.  To date we have saved and offset a total of 55.1 metric tons of CO2.  These funds are supporting the expansion of Gold Standard renewable energy initiatives globally.

    In terms of formulating, we believe that liquid plastic has no place near your mouth. We go beyond any governmental regulation and ban Polyethylene, Polybutene, and all PEG chemicals from our lip products. We also do not use any form of silicone in any of our products.

    We use metal over plastic wherever we can, and we use recycled and biodegradable packaging for all of HIGHR’s boxes.  HIGHR fulfilment is also biodegradable, including adhesives.  All boxes are printed with vegetable and water inks. 

  • We innovate with bioavailable organic and plant-derived emollients to create fewer, better products, and operate from a sustainable mindset at all costs.  At HIGHR, we offer our customers radical transparency into our products and raw materials because we know you care about what's going on your body (it's also really interesting to know how your products are made). 

    We do not believe that research is geo-specific, so we do not formulate with any ingredient that is banned anywhere in the world.   We do not use any ingredient that has been found in research to be a carcinogen, endocrine disruptor, human body toxicant or microplastic.

    In addition to our ingredient listing, we list our ingredient’s origin, certification, and specific function within the formula to better inform you.

    Finally, we are committed to protecting animal welfare.  We are PETA certified 100% Vegan and Cruelty Free.

  • We aim for inclusivity on every HIGHR product and lipstick shade that we develop.

    We start by developing shades that are mid-tone, with an equal balance of cool and warm pigment. We then trial varying versions of the shade across a variety of skintones. Our original five launch shades were trialed on 115 different women across ethnicities and skintones. During COVID, we turned to our artistry community to input on shade development when sharing lab samples became an issue.

    Achieving 100% universality for all shades may be near impossible - but we are committed to inclusivity and that involves hearing from you! If you have any feedback for us at all, please email the Hi team at hi@wearehighr.com. 👍

  • We want to make products that work better for you, and help you make an impact with each purchase. 

    That starts with what you need, and how you use it.  For HIGHR Lipstick, our first design challenge was to build a mirror into our cap to make lipstick more convenient. 

    We then produced the product sustainably and offset all carbon in the supply chain so that you'll know the amount of carbon savings per lipstick.