The beauty industry is reliant on cheap, synthetic base ingredients that are hazardous to human health. Silicone, plasticizers and crude oil derivatives take the form of cosmetics and are sold to customers to apply on their eyes, lips and face everyday. HIGHR’s mission is to eradicate the use of these ingredients in cosmetics by providing high quality, natural origin bio-based color cosmetic options to our customer.

HIGHR formulas prioritize organic ingredients before other bio-based ingredients for performance are added.

HIGHR focuses on innovating more efficient active delivery systems in our products.

Research suggests that less than 1% of active ingredients in traditional beauty products are able to reach the deeper layers of the skin—where those ingredients need to be to help improve skin quality and function. HIGHR actives are supercharged by micro-molecular delivery systems, so that any skin improving ingredient can reach the depth needed for effectiveness.

Nature has given us many untapped resources for bio-based color.

HIGHR harnesses the power of biotech advancements to deliver intelligent color concepts that are vegan and bio-based. We implement improvements in pigment and effects for enhanced performance and aesthetic quality.